Would you like a copy of my brand new booklet (hot off the presses), “8 White Glove REALTOR® Strategies?” 

Respond to this email, and I’ll send you a digital copy immediately or a hard copy in the mail—or both!

Here’s a short preview:

‘Strategy 3 – Crafting a Superior MLS Presentation’

A carefully crafted and compelling presentation on the MLS System is the key to generating the maximum number of high-quality showings. 

After all, in 2025, how else do people learn about your listing? How else do they decide whether to book a showing or not?

Buyers access the listing online, review the images and ad copy, and then it’s decision time:

“Are we going to book a showing? Or not?” 

This decision is critical!

“But isn’t it true that any REALTOR® can post your listing on the MLS?”

Yes, but that’s the wrong question.

The question should be, “HOW SKILLED ARE THEY?”

• HOW EFFECTIVE are they at highlighting the property’s best features from the target buyer’s perspective?
• HOW COMPELLING is the ad copy, including the writing?
• HOW ACCURATE is the additional data? 
• And, yes, HOW AWESOME are the images (see Strategy 2)?

How does every serious, qualified, active buyer find out about your listing? 

Through the MLS System, of course! 

Buyers can access the MLS System online, including Realtor.ca, or by having their agent automatically forward new listings whenever they are posted. 

100% of the information is inputted by the listing agent (or someone on their team)—every word, every image, and every piece of additional data (there are hundreds of fields),

When done with care, skill, and creativity, the result is a powerful and compelling presentation on the MLS System. 

So why do so few REALTORS® discuss this crucial aspect of marketing your property?

It’s because “any REALTOR® can post your listing on the MLS,” and they don’t know how to differentiate themselves.

But we do.

Our listings stand out from the crowd through a combination of superior photography, professionally written ad copy, and numerous other subtle but powerful elements that create the most compelling MLS presentation possible.

As a result, you’ll receive more high-quality showings from serious, qualified, active buyers, dramatically improving your chances of selling quickly for the highest possible price.

The booklet is 20 pages long and full of examples, charts, and images, so don’t hesitate to ask if you’d like a copy!

Ted