Or, if you happen to have a buyer… let me know!
In the immortal words of Mr. Global…
That’s not a thing.
I hear these words from uncommitted buyers and uncommitted sellers all the time.
Buyers who say this aren’t ready to do what it takes. They’re not overly serious—but hey, if I happen to see a screaming deal (read: under-priced property), I should let them know…
Yeah. Definitely not a thing.
If an under-priced property hits the market, here’s what actually happens:
Buyers who’ve been looking for months—who have their financing lined up, who are watching every new listing, who understand value, and who are ready, willing, and able to write—jump on it immediately. Day one. Often up against five other offers. And they win.
Why? Because they’ve done their homework. They’re committed.
On the seller’s side, the odds are even steeper.
There are roughly 9,000 Realtors licensed with the Calgary Real Estate Board. What are the chances that one of my buyers is looking for your exact property, in your exact neighbourhood, in your exact price range—and at a number you’d actually be happy with?
Worse than 1 in 9,000, I’d say. Closer to one in a million.
Why?
Because you haven’t exposed the property to the market.
You haven’t tested the price.
You haven’t received feedback.
You have no benchmark.
And you likely believe it’s worth X based on a preconceived notion—which, by the way, is completely normal. Literally everyone thinks their property is worth more than it is.
But what would you have me do? Tell my buyers it’s a great deal when I’ve already educated them on value and they know exactly what they’re looking at?
Yup. One in a million. That’s about right.
I just re-read what I wrote—which I hammered out in about two minutes with the fury of someone who’s heard these lines a thousand times.
Do I sound like Jerky-McJerkiston?
Maybe a little. Sorry! But it needed to be said.
I’ve been a Realtor for 12 years, and not once have I ever:
- Sold an off-market listing from one of my sellers to one of my own buyers; or
- Placed a buyer into a “great under-priced deal” when they weren’t already actively in the market.
It’s not a thing.
If you want results, you have to commit to the process.
If you’re a seller, that means preparing the property properly, pricing it accurately, and listing it with an experienced agent who knows how to maximize exposure to the entire market—not just one hypothetical buyer.
If you’re a buyer, that means seeing multiple properties, educating yourself on value, and being prepared to move decisively when the right opportunity appears—not waiting around for a mythical “golden opportunity” that somehow no one else noticed.
THAT’S how it works in the real world.
Until next month…
Jerky McJerkiston