Atomic Habits
This “rant” is really more of a book review, but given that we’ve just started a new year, it seems very appropriate! I bought Atomic Habits before Christmas but just started reading it on January 1st. I’m only 60 pages into it, but I’ve got a feeling already that it could be one of the […]
“We’ve got a list of buyers for your home!” and other lies inaccuracies
I know hundreds of highly skilled, experienced, dedicated, high-integrity REALTORS®. But, unfortunately, as with other professions, one bad apple can spoil the bunch. In real estate, some of the most well-known names in the business—typically figurehead leaders of Big Box teams—are the most prominent purveyors of “inaccuracies.” They’re incredibly polished with their sales pitch which […]
The #1 Biggest Complaint in Real Estate
You would not believe the number of times I’ve heard this story: “The agent seemed polished and confident, and they provided an awesome presentation. We signed the listing contract, they walked out the door, and that was the last we ever heard from them! That is, until three weeks before the listing expired when they […]
The Stuff They Don’t Teach in Real Estate School
I’ve long advocated for better training in the real estate profession. And I’m not just whistling Dixie. I felt so strongly about this I developed an online training platform (AgentSkills.com) for agents to improve their ”real world” skills. My course is for serious, dedicated agents who genuinely want to deliver better results to their clients. […]
The 3 Buyer Types and Why Sellers Need to ‘Price it Right’ from the Start
When I list a property, I always explain to my sellers that every potential buyer fits into one of these three categories: 1. Bargain Hunters will wait until your property has been on the market for a while; then they’ll start lobbing lowballs. Bargain Hunters are the last type of buyer any seller would ever […]
The Salesy Slickster
A genuine person/agent is firmly grounded and quietly confident in themselves. They tend to be good listeners because they’re present in the moment. They’re not trying to figure out someone else’s agenda or worrying about their own. Genuine people are self-aware of both their strengths and weaknesses. Therefore, rather than blaming others for their mistakes, […]
The Web Portal
Most people know that any REALTOR® can set you up on an auto-notification system for new listings. But did you know that this same system can automatically notify you about sales (including the price), conditional sales, price adjustments, or practically any other criteria you can dream up? I can set this up for you right […]
The Small-Box Real Estate Team
I’m classified as an “individual” agent as opposed to a team leader. This is a technical classification since, in reality, I’ve assembled an incredible group of dedicated individuals, all working together to deliver exceptional results. These include Angela, one of the most talented stagers and photographers in the business, and Erin and Jamie, who are […]
The Only Thing That Matters in Real Estate Marketing
Have you noticed how some “celebrity” agents are always bragging about how much money they spend on “marketing?” Oh, they spend a pile! But those agents could spend literally millions on radio and TV ads, billboards, bus benches, and social media ads, and here’s the total net benefit to you as a seller: Zilch. I’m […]
The Three Critical Ingredients that Make a Great Agent
Here are the three things (in my opinion) that make up a genuinely great Real Estate agent: Integrity – “I care.” Great agents tend to lose a lot of sleep worrying about their clients. This is because they have high integrity! But don’t worry! High-integrity agents get more and more sleep as they accumulate more […]