10 Key Elements of the Perfect Listing Process
Let’s say you’re considering selling your home. And you happen to know a very experienced, skilled, and knowledgeable agent who is also hopelessly honest and always has your best interests at heart. Here’s how the process should go to achieve the best possible result: 1. You call your trusted agent sooner, rather than later, even […]
The Disingenuous Bashing of Traditional Real Estate Marketing
Paraphrasing a well-known real estate team leader, “Old-school traditional real estate marketing only gets you so far. Today, you need much more than what agents were doing 20 years ago.” This sounds entirely logical, but it’s actually incredibly deceitful. It’s like saying, “The only thing that hockey player is good at is scoring goals!” Indeed […]
Ted’s Suggested Buyer Strategies in a Super Tight Market
Every active buyer in Calgary is well aware that we are experiencing an extremely tight real estate market with the lowest inventory levels since 2006 I have numerous buyers right now, just waiting for the right property to hit the market. And when I say “waiting,” I mean waiting, and waiting… And waiting… For some, […]
Why MLS Ads are so Mind-Numbingly Boring
Did you know that most REALTORS® despise the task of writing Ad Copy for their listings? They hate it so much that many delegate this task to their assistant or an outside “professional.” Some are now using ChatGPT, which can produce better results, but the output still depends entirely on the quality of the input. […]
The Most Expensive Error Made by Buyers
Every day, I scan the MLS System looking for good new listings for my buyer clients. And, while I’m at it, I notice the listings that just sit there, day after day, and never sell. Perhaps this is obvious, but there’s only one reason a listing doesn’t sell; it’s overpriced. Even a completely destroyed house […]
8 Top-Tier White-Glove REALTOR® Strategies
Below is a very brief synopsis, but you really need to see the booklet to fully appreciate how each strategy works in conjunction with all the others. Strategy 1 – Free Professional Home Staging Consultation Explains why I offer this free service from Angela (Certified Staging Professional) on every listing and why it’s free. Strategy […]
Atomic Habits
This “rant” is really more of a book review, but given that we’ve just started a new year, it seems very appropriate! I bought Atomic Habits before Christmas but just started reading it on January 1st. I’m only 60 pages into it, but I’ve got a feeling already that it could be one of the […]
“We’ve got a list of buyers for your home!” and other lies inaccuracies
I know hundreds of highly skilled, experienced, dedicated, high-integrity REALTORS®. But, unfortunately, as with other professions, one bad apple can spoil the bunch. In real estate, some of the most well-known names in the business—typically figurehead leaders of Big Box teams—are the most prominent purveyors of “inaccuracies.” They’re incredibly polished with their sales pitch which […]
The #1 Biggest Complaint in Real Estate
You would not believe the number of times I’ve heard this story: “The agent seemed polished and confident, and they provided an awesome presentation. We signed the listing contract, they walked out the door, and that was the last we ever heard from them! That is, until three weeks before the listing expired when they […]
Ted’s Monthly Rant – December 2021
ZOOMING with Ted Note: This article is about video conferencing – NOT magic mushrooms! 🍄 😵💫 😂😂😂 Less than two years ago, I had never heard of Zoom. Then COVID hit us, and now I use it all the time! My favourite feature? The ‘share screen’ button. It’s particularly useful for making presentations to large […]